Homepage - Charlotte N. Mason

Hi, I'm Charlotte

With a career background in digital marketing, social media management, content development, and brand communications, I help organizations craft messages that resonate, inspire action, and build authentic connections with their target audience.

The marketing and communications landscape is ever-changing, and I am motivated by the challenge of staying ahead of trends, learning new tools, and testing new approaches. I enjoy taking complex ideas and breaking them down into content that is simple, accessible, and impactful. I am guided not just by my past experience, but by constant curiosity and a desire to push the boundaries of creativity and success.

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Work History

Tampa Downtown Partnership
2025 - Current
Drove audience growth and engagement across social, email, and web channels. Grew Facebook and Instagram followings by 2.5K+ in six weeks and managed email campaigns for 35K subscribers with a 43% open rate and 3% CTR.
Communications Coordinator | Ninth Judicial Circuit Court
2025
I managed targeted email campaigns in Constant Contact, achieving a 42% open rate and 3% CTR through segmented, tailored messaging. As quality control lead, I ensured accuracy and neutrality across court communications. I conducted website audits to enhance readability and engagement, and supported public relations and events through press releases, invitations, and live A/V operations.
Communications Manager | Belle of Louisville Riverboats
2021 - 2023
I led multi-channel marketing initiatives—including viral social media campaigns, high-performing email marketing, and a $68M+ publicity strategy—that significantly increased brand visibility and engagement. I managed website optimization, multimedia content production, and press relations while serving as a company spokesperson to secure national and local media coverage. Additionally, I partnered with senior leadership on advocacy-driven executive communications, launched internal communications for 60+ employees, and supported large-scale event marketing and logistics.
Marketing Specialist | StarCraft North America LLC
2020 - 2021
I grew social media followers by 23% in three months, launched a branded community group to boost customer loyalty, and created original campaigns and resources that supported product launches. I also streamlined content management and reporting systems to enhance brand visibility and inform future marketing strategies.
Digital Media Administrator | Media Venue
2019 - 2020
I managed multi-platform social media campaigns for 10+ B2B and B2C clients, creating content calendars and ensuring alignment with brand objectives. I also produced SEO-optimized blog posts and conducted website audits, delivering recommendations to boost search rankings, traffic, and overall digital performance.
Website Manager | Cordial Lee
2019 - 2019
I oversaw inventory management and e-commerce operations while producing optimized product photography and promotional graphics to support online sales. I coordinated and ran Facebook Live shopping events, providing real-time customer support to enhance the digital shopping experience. Additionally, I collaborated on social media campaigns to drive engagement, brand awareness, and revenue growth.
Social Media Manager | Cordial Lee
2017 - 2018
I drove brand visibility and sales by developing daily social media content, email campaigns, and seasonal promotions supported by original photography and graphics. I strengthened customer engagement through a brand ambassador program and combined creative content development with data-driven strategy to ensure campaigns were optimized for reach, engagement, and profitability.